Measured Updated dailyMarkdown copy
Warning that your gear choice is wrong
A viral sports and outdoors format on TikTok and Instagram
Tell viewers a gear decision they've made or are about to make is a mistake, backed by a cost or a self-test.
3
accounts it worked for
10x
median, times their usual
#75
of 94 in sports and outdoors
Angle
Talking head
Why it works
Warnings about spending money or buying the wrong thing feel urgent and relevant to buyers. A concrete cost or test makes the claim credible.
Hook formulaPSA to anyone buying [gear]… / [N] pieces of [gear] that are a waste of money
How to make it
- 1Open with a PSA or 'waste of money' claim
- 2Give the specific cost, risk or test
- 3Say what to do instead
Examples
Best first, one per account. Each links to the original post.
- @monimonarch
7K followers, TikTok
“3 pieces of ski gear that are a waste of money”
22x their usual views, talking head, board and snow
- @elliejshaw
7K followers, TikTok
“PSA to anyone buying their own skis/snowboard this season”
10x their usual views, talking head, board and snow
- @farm_n_hunt
47K followers, Instagram
“HUGE MISTAKE MADE BY HUNTERS!!”
4.2x their usual views, talking head, outdoors
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Get the MCPMore sports and outdoors formats
- Show the finished shot before teaching
17 accounts, median 9x their usual
- Silent red X then green check demo
15 accounts, median 12x their usual
- Film a real student failing, then fixed live
11 accounts, median 8x their usual
- Live stats overlaid on action footage
10 accounts, median 9x their usual
- Draw arrows and circles on technique footage
14 accounts, median 4x their usual
- Put a dollar figure in the hook
6 accounts, median 36x their usual
- Open on the failed rep before the fix
9 accounts, median 9x their usual
- Call out popular advice, then correct it
10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
- Loud raw sounds over a gear task
5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.