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Measured Updated dailyMarkdown copy

Act out the wrong way first

A viral sports and outdoors format on TikTok and Instagram

Physically demonstrate the common mistake, often with a fall, then immediately show the fix.

10

accounts it worked for

5x

median, times their usual

#11

of 94 in sports and outdoors

Angle

Talking head

Why it works

Viewers recognize their own habit, and seeing it fail makes the correction stick. This pattern shows up in climbing, snowboarding and ski coaching.

Hook formulaDo you always [frustration]? Stop [default habit], do this instead

How to make it

  1. 1Call out the specific beginner problem
  2. 2Demonstrate the wrong form on camera
  3. 3Repeat with the corrected technique

Examples

Best first, one per account. Each links to the original post.

  • @mvmntmoe

    25K followers, TikTok

    “HOW TO MAKE THE 🏀 TEAM”

    24x their usual views, talking head, team sports

  • @fit_4_football

    502K followers, TikTok

    “IF YOU LOSE THE BALL AND YOUR REACTION TO LOSING THE BALL IS THIS”

    16x their usual views, talking head, team sports

  • @pmelovesvolleyball

    266K followers, TikTok

    “Reasons why your serving sucks”

    6.7x their usual views, talking head, team sports

  • @paradigm_climbing_coaching

    199K followers, Instagram

    “IF YOU NEVER”

    4.8x their usual views, talking head, board and snow

  • @paradigmclimbing

    8K followers, TikTok

    “this might be the weirdest move in climbing”

    5.0x their usual views, talking head, board and snow

  • @darylmccoy_d4g

    21K followers, TikTok

    “THIS is why your moves look GOOD but don't WORK”

    4.9x their usual views, talking head, team sports

  • @heidi.holidays

    34K followers, Instagram

    “How to FIX 4/5 beginner mistakes”

    3.6x their usual views, talking head, board and snow

  • @sara.sendedition

    115K followers, Instagram

    “Are you slipping off slopers often Try this hip adjustment”

    2.9x their usual views, talking head, board and snow

  • @aimee_fuller

    122K followers, Instagram

    “AS A SNOWBOARDER, DO YOU ALWAYS GET STUCK ON THE FLAT?”

    2.7x their usual views, talking head, board and snow

  • @snowboardtrainers

    66K followers, TikTok

    “Skidded vs Carved Turns”

    2.5x their usual views, talking head, board and snow

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More sports and outdoors formats

What’s working in sports and outdoors this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.