Measured Updated dailyMarkdown copy

On-screen checklist that fills as you go

A viral sports and outdoors format on TikTok and Instagram

Show a checklist or emoji progress bar that updates with each answer or level, ending on a bait item.

6

accounts it worked for

11x

median, times their usual

#18

of 94 in sports and outdoors

Editing trick

Talking head, Voiceover, Video

Why it works

Viewers stay to see the list complete. An absurd or hard last item rewards finishing.

Hook formula[List of levels] … and [absurd last item]

How to make it

  1. 1Show the empty list on screen
  2. 2Tick or fill each item as it happens
  3. 3End with an impossible or funny last item

Examples

Best first, one per account. Each links to the original post.

  • @_fcmotivate

    840K followers, TikTok

    “if you had to pick 5 A Side team”

    26x their usual views, talking head, team sports

  • @coachjohnoliveira

    9K followers, TikTok

    “HOW DOES A SETTER DECIDE WHO GETS IT?”

    20x their usual views, voiceover, team sports

  • @danmorleyboxer

    213K followers, TikTok

    “The Best Boxers I Ever Shared a Ring With”

    14x their usual views, talking head, combat sports

  • @pmevolleyball

    1.1M followers, TikTok

    “🏐✋🥎🥒🥍⛳🎳”

    8.6x their usual views, talking head, team sports

  • @thebromanacademy

    109K followers, Instagram

    “Can You Beat The Coach⁉️”

    7.1x their usual views, talking head, team sports

  • @readyeddie23

    82K followers, TikTok

    “BOXING COMBO TO PRACTICE”

    2.7x their usual views, video, combat sports

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More sports and outdoors formats

What’s working in sports and outdoors this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.