Measured Updated dailyMarkdown copy
Name the exact player type in the hook
A viral sports and outdoors format on TikTok and Instagram
Open by naming a very specific audience identity or level, then give tips built for that group.
3
accounts it worked for
7x
median, times their usual
#82
of 94 in sports and outdoors
Angle
Voiceover, Talking head, Slideshow
Why it works
A narrow label such as 'undersized hitter', 'first and second graders' or 'football player' tells the right viewers the post is for them, and they save and share it. Each post then delivers copyable items for that group, such as drills, rules or lifts.
Hook formula[Specific group] don't need [overcomplicated thing]. They need these [number] [simple things].
How to make it
- 1Name the specific group or disadvantage in the first line
- 2Say what that group does not need, or what they want to achieve
- 3Deliver a short numbered set of tips or drills for them
Examples
Best first, one per account. Each links to the original post.
- @kyronostokes
38K followers, Instagram
“First and second graders don't need plays They need these 10 drills”
24x their usual views, voiceover, team sports
- @beastmode_volleyball
89K followers, Instagram
“HOW TO SCORE MORE POINTS AS AN UNDERSIZED HITTER.”
6.5x their usual likes, slideshow, team sports
- @coach_hadac
212K followers, Instagram
“AS A FOOTBALL PLAYER HERE ARE THREE WORKOUTS”
4.1x their usual views, talking head, team sports
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in sports and outdoors, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore sports and outdoors formats
- Show the finished shot before teaching
17 accounts, median 9x their usual
- Silent red X then green check demo
15 accounts, median 12x their usual
- Film a real student failing, then fixed live
11 accounts, median 8x their usual
- Live stats overlaid on action footage
10 accounts, median 9x their usual
- Draw arrows and circles on technique footage
14 accounts, median 4x their usual
- Put a dollar figure in the hook
6 accounts, median 36x their usual
- Open on the failed rep before the fix
9 accounts, median 9x their usual
- Call out popular advice, then correct it
10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
- Loud raw sounds over a gear task
5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.