Measured Updated dailyMarkdown copy
Hide the event promo behind other content
A viral sports and outdoors format on TikTok and Instagram
Tuck the seminar or camp promo behind a polarizing opinion or an iconic photo dump.
3
accounts it worked for
4x
median, times their usual
#92
of 94 in sports and outdoors
Angle
Talking head, Slideshow
Why it works
Standalone ad posts underperform, so the opinion or archival hook carries the reach. Las Vegas Combat Academy and Chris Bones both disguise promos.
Hook formula[Industry thing] is ridiculous, (promo at the end).
How to make it
- 1Lead with a hot take or iconic archive photos
- 2Deliver the opinion or nostalgia
- 3Mention the event at the end or in the caption
Examples
Best first, one per account. Each links to the original post.
- @las_vegas_combat_academy
488K followers, Instagram
“Throwback Thursday: 9-Year-Old Black Belts?! Coach Britt Speaks Out!”
9.3x their usual views, talking head, combat sports
- @chrisbonesjj
146K followers, Instagram
“The gentle art”
3.3x their usual likes, slideshow, combat sports
- @coachballgame
324K followers, Instagram
“Your kid doesn't have School Wednesday, November 11. So bring them to my Veterans Day camp.”
3.6x their usual views, talking head, team sports
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Get the MCPMore sports and outdoors formats
- Show the finished shot before teaching
17 accounts, median 9x their usual
- Silent red X then green check demo
15 accounts, median 12x their usual
- Film a real student failing, then fixed live
11 accounts, median 8x their usual
- Live stats overlaid on action footage
10 accounts, median 9x their usual
- Draw arrows and circles on technique footage
14 accounts, median 4x their usual
- Put a dollar figure in the hook
6 accounts, median 36x their usual
- Open on the failed rep before the fix
9 accounts, median 9x their usual
- Call out popular advice, then correct it
10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
- Loud raw sounds over a gear task
5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.