Measured Updated dailyMarkdown copy
Underdog client win with exact numbers
A viral home and real estate format on TikTok and Instagram
Tell a specific client story, from a humble start or a denial, and prove the outcome with hard financial figures.
3
accounts it worked for
8x
median, times their usual
#53
of 65 in home and real estate
Angle
Green screen, Talking head, Slideshow
Why it works
The underdog setup draws people in, and the real numbers (closing statement, $1.4M mortgage, $735K purchase) make it credible and worth saving.
Hook formulaJust closed [tough case] for a [persona] who was denied by [competitor]
How to make it
- 1Name the client's starting point or obstacle
- 2Show the result with real figures or a document
- 3State what changed or who had said no
Examples
Best first, one per account. Each links to the original post.
- @gwestjr
76K followers, TikTok
“Just closed a 601 credit score VA loan for a 100% disabled veteran that was DENIED by the builders lender 🏆🏆”
120x their usual views, green screen, real estate
- @brookelynnmortgages
40K followers, Instagram
“Pay off a 1.4M mortgage 9yrs faster”
8.4x their usual views, talking head, real estate
- @thachnguyen
1.4M followers, Instagram
“From Delivery Driver and Daycare Teacher to a $5.8M Portfolio”
4.6x their usual likes, slideshow, real estate
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.