Measured Updated dailyMarkdown copy
Pro's polarizing industry opinion over B-roll
A viral home and real estate format on TikTok and Instagram
State a divisive cleaning-industry opinion or myth-buster over work footage to start a comment debate.
3
accounts it worked for
9x
median, times their usual
#51
of 65 in home and real estate
Angle
Voiceover, Slideshow, Skit
Why it works
Strong stances on bleach, gloves or dish soap pull cleaners and homeowners into arguing in the comments.
Hook formula[Niche] hills I'll die on / When someone says [myth]…
How to make it
- 1Pick one divisive standard
- 2Put it on a meme, selfie or slide with satisfying B-roll
- 3Back it up in the caption or with screenshots
Examples
Best first, one per account. Each links to the original post.
- @candacecleansitall
71K followers, TikTok
“Cleaners that use dish soap are cheap and uneducated on cleaning”
17x their usual views, voiceover, cleaning and organizing
- @homecleanswithcharlotte
48K followers, TikTok
“✨Professional cleaning✨ 🗻Hills I will die on 👀 Let's go 👏🏻”
12x their usual views, slideshow, cleaning and organizing
- @zapatas_cleaning_services
502K followers, Instagram
“Clean does not have a smell!”
5.2x their usual views, voiceover, cleaning and organizing
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.