Measured Updated dailyMarkdown copy
One dense chart you must pause to read
A viral home and real estate format on TikTok and Instagram
Pack a reference chart or grid into a single frame or a few fast graphics so viewers have to save or screenshot it.
3
accounts it worked for
20x
median, times their usual
#40
of 65 in home and real estate
Editing trick
Video, Slideshow, Talking head
Why it works
The information is too dense to absorb in one watch, which drives saves and rewatches.
Hook formula[Topic] chart for [season/spot], save this.
How to make it
- 1Build a clean labelled grid or chart
- 2Show it for only a few seconds, or flash a few in sequence
- 3Put the detail in the caption or offer it via comment
Examples
Best first, one per account. Each links to the original post.
- @theplantsheaven
80K followers, Instagram
“12 Indoor Plants You Can Keep in Living Room”
110x their usual views, video, gardening
- @gardenladytips
64K followers, TikTok
“OCTOBER WHAT TO PLANT WEEK BY WEEK”
20x their usual views, slideshow, gardening
- @growing.in.the.garden
298K followers, Instagram
“DON'T SKIP THE SHADY SPOTS. HERE'S WHAT YOU CAN GROW”
5.8x their usual views, talking head, gardening
Your post here and want it removed? Email [email protected].
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.