Measured Updated dailyMarkdown copy
Meme slides agents repost to Stories
A viral home and real estate format on TikTok and Instagram
Make a carousel of inside-industry jokes or pride statements that agents can send or repost as their own.
3
accounts it worked for
7x
median, times their usual
#61
of 65 in home and real estate
Angle
Slideshow
Why it works
Each slide works as a standalone badge of identity for the target audience, so people share the version that fits them.
Hook formulaMe at [work event] after [tedious agent task]
How to make it
- 1Pick a meme format such as paintings, costumes or split images
- 2Write hyper-specific agent frustrations or pride lines
- 3Make each slide work on its own for reposting
Examples
Best first, one per account. Each links to the original post.
- @coffeecontracts
166K followers, Instagram
“real estate brokerages as halloween costumes”
14x their usual likes, slideshow, real estate
- @shannon_gillette
120K followers, Instagram
““She thinks she’s a real estate influencer now.” “Good for her for putting herself out there and building her brand.””
7.2x their usual likes, slideshow, real estate
- @agenttoolkit
104K followers, Instagram
“Me at the open house after setting up 14 signs”
6.0x their usual likes, slideshow, real estate
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.