Measured Updated dailyMarkdown copy
Exact recipe with named amounts
A viral home and real estate format on TikTok and Instagram
Turn a finished result into a copyable recipe with exact ratios, plant names or item lists.
6
accounts it worked for
6x
median, times their usual
#29
of 65 in home and real estate
Angle
Video, Talking head, Voiceover
Why it works
Precise specs, whether percentages, Latin names or a 'what's in them' list, make the post a bookmarkable shopping or mixing list.
Hook formula[N] [things], [N] exact recipes: [parts/ratios].
How to make it
- 1Show the finished result or proof
- 2Break it into parts with exact amounts or names
- 3Put the full list in the caption
Examples
Best first, one per account. Each links to the original post.
- @casacleaningcarrillo
272K followers, TikTok
“HOW TO DEEP CLEAN SHOWER GLASS DOOR AND MOLD AS A PRO CLEANER”
16x their usual views, video, cleaning and organizing
- @candacecleansitall
71K followers, TikTok
“OdoBan Concentrate Dilution Guide”
7.5x their usual views, talking head, cleaning and organizing
- @mattm_houseplants
14K followers, TikTok
“STOP USING THE SAME SOIL FOR EVERY HOUSEPLANT 7 PLANTS. 6 SOIL MIXES.”
10x their usual views, slideshow, gardening
- @henryagg
603K followers, Instagram
“THIS PLANTING PLAN”
4.6x their usual likes, voiceover, gardening
- @thistlecontainers
54K followers, Instagram
“Whimsical fall window boxes for our potting shed this season!”
6.1x their usual likes, slideshow, gardening
- @plantanarts
49K followers, TikTok
“Chunky Soil Recipe for Monsteras”
3.9x their usual views, talking head, gardening
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.