Measured Updated dailyMarkdown copy
Exact price or shade labeled at every step
A viral home and real estate format on TikTok and Instagram
Show the exact product, paint shade or dollar amount on screen between or alongside each before and after.
4
accounts it worked for
6x
median, times their usual
#46
of 65 in home and real estate
Editing trick
Slideshow, Video
Why it works
Viewers save posts that work as a shopping list. The specific numbers and names prove the result is copyable.
Hook formulaTurning my [humble space] into [aspirational look] on a budget, here's every price
How to make it
- 1Show the 'before'
- 2Insert the product photo or screenshot with its name, shade and price
- 3Show the 'after' and the running total cost
Examples
Best first, one per account. Each links to the original post.
- @emmascozycornerr
8K followers, TikTok
“pov: you had a vision and a lot of patience 🤍”
155x their usual views, slideshow, diy and renovation
- @my_neutral_place
53K followers, TikTok
“The paint colours that make my house feel like home”
8.6x their usual views, slideshow, diy and renovation
- @creating.a.casa
145K followers, Instagram
“You DON'T need custom cabinets to build this.”
3.4x their usual views, video, diy and renovation
- @leslie.payne
77K followers, Instagram
“I wanted a quick & affordable way to add character to our entrance wall, so here's what I did...”
2.9x their usual views, video, diy and renovation
Your post here and want it removed? Email [email protected].
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.