Measured Updated dailyMarkdown copy
Attack a trend everyone assumes is good
A viral home and real estate format on TikTok and Instagram
Take a contrarian stance against a popular upgrade or trend and point to real-world regret.
4
accounts it worked for
6x
median, times their usual
#47
of 65 in home and real estate
Angle
Talking head, Skit, Voiceover
Why it works
Viewers either own the thing or want it, so it sparks debate and comments. Specific examples like black windows, shower niches and dated tile timelines make it concrete.
Hook formulaWhy are we all [doing popular thing]? / [N] finishes that will date your [project]
How to make it
- 1Name the popular choice
- 2Show a real example or annoyance that undercuts it
- 3Give the nuance or alternative
Examples
Best first, one per account. Each links to the original post.
- @lilswalty
178K followers, TikTok
“Death to shower niches?”
39x their usual views, talking head, interior design
- @mrphoenixgrey
1.1M followers, TikTok
“7 THINGS YOUR HOME DOESN'T NEED”
12x their usual views, talking head, interior design
- @mariakillam
384K followers, Instagram
“Me every time I see money wasted on black windows and black garage doors...”
5.7x their usual views, skit, interior design
- @zapatas_cleaning_services
502K followers, Instagram
“Don't waste your money on these!”
3.6x their usual views, voiceover, cleaning and organizing
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.