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Measured Updated dailyMarkdown copy

Whole haul laid out in frame one

A viral food and nutrition format on TikTok and Instagram

Start with the entire tray, platter or flight filling the frame, then go item by item.

8

accounts it worked for

9x

median, times their usual

#21

of 103 in food and nutrition

Editing trick

Talking head

Why it works

One shot of everything promises a full rundown and shows off the most extreme items. Viewers stay to see each piece judged.

Hook formulaTrying and rating every [item] at [brand]

How to make it

  1. 1Lay everything on one tray or carrier
  2. 2Hold it close to the lens for the first 2-3 seconds
  3. 3Cut to close-ups of each item with prices or ratings

Examples

Best first, one per account. Each links to the original post.

  • @dietitiancass

    79K followers, TikTok

    “Trader Joe’s high-protein dip hack!!!!”

    24x their usual views, talking head, nutrition facts

  • @eatdrinkbemandy

    506K followers, TikTok

    “Trying Dutch Bros Chocolate Milks”

    11x their usual views, talking head, restaurants and food reviews

  • @averymurdock3

    30K followers, TikTok

    “Lobster Egg Roll - $18 (Market Price)”

    10x their usual views, talking head, restaurants and food reviews

  • @eatwithvaughn

    166K followers, TikTok

    “I finally got my hands on one of these biscuit sandwiches, y'all.”

    9.8x their usual views, talking head, restaurants and food reviews

  • @thetummytest

    282K followers, TikTok

    “Trying CURSED gummies from FIVE BELOW”

    4.9x their usual views, talking head, restaurants and food reviews

  • @donzo.eats

    14K followers, TikTok

    “Trying what a lot of y'all said are the best buffalo fries in San Diego.”

    5.3x their usual views, talking head, restaurants and food reviews

  • @wholesomechicknutrition

    339K followers, TikTok

    “Lower your cholesterol with these five foods 🍋🥑🥦🫘”

    7.0x their usual views, talking head, nutrition facts

  • @dangitswayne

    422K followers, Instagram

    “So Taco Bell got some brand new items, so you know we got to try!”

    3.1x their usual views, talking head, restaurants and food reviews

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More food and nutrition formats

What’s working in food and nutrition this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.