Measured Updated dailyMarkdown copy
Weigh or portion the meal to prove value
A viral food and nutrition format on TikTok and Instagram
Put the food on a scale or split it across plates on camera so value is measured rather than just opinion.
3
accounts it worked for
14x
median, times their usual
#75
of 103 in food and nutrition
Editing trick
Talking head, Voiceover
Why it works
Grams, price per gram and per-plate portions give viewers an objective way to judge a deal. It makes value reviews more convincing.
Hook formulaIs this $[price] [meal] really enough for [number] people? Let's weigh it.
How to make it
- 1Set out the scale or empty plates
- 2Weigh or divide every item on camera
- 3State the price per gram or per person
- 4Add the taste verdict
Examples
Best first, one per account. Each links to the original post.
- @katscraving
18K followers, TikTok
“Olive Garden $79 FAMILY MEAL DEAL”
19x their usual views, talking head, restaurants and food reviews
- @curlygirlgrubss
51K followers, Instagram
“$32 chick-fil-a family meal deal (plate with me)”
14x their usual views, voiceover, restaurants and food reviews
- @alsonlovesfood
89K followers, TikTok
“BEST CROISSANT COOKIE?”
4.0x their usual views, talking head, restaurants and food reviews
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.