Measured Updated dailyMarkdown copy
Walk a named store's shelves picking winners
A viral food and nutrition format on TikTok and Instagram
Film in or around one specific, familiar grocery store and show named products you'd buy or skip, with specs for each.
8
accounts it worked for
6x
median, times their usual
#24
of 103 in food and nutrition
Angle
Talking head, Voiceover
Why it works
A specific store makes the post searchable and shoppable. Several accounts used Target, Costco or Trader Joe's to get high saves.
Hook formula[Store] [category]: the only ones I'd buy
How to make it
- 1Name the store in the hook
- 2Hold or point at each product on its shelf
- 3Say or overlay ingredients, macros or why it's good or bad
- 4End on the pick you'd actually buy
Examples
Best first, one per account. Each links to the original post.
- @aydelynmakes
37K followers, TikTok
“A weeks worth of Trader Joe’s meals”
38x their usual views, voiceover, healthy eating
- @nutritionbabe
2M followers, TikTok
“New Healthy Snacks TRADER JOES”
17x their usual views, talking head, nutrition facts
- @lexesposito
78K followers, TikTok
“TRADER JOE'S HAUL as a couple who eats 300g+ protein per day”
5.8x their usual views, talking head, healthy eating
- @trizzlemanfitness
1.4M followers, Instagram
“COSTCO No Cook High-Protein Meals”
5.8x their usual views, talking head, healthy eating
- @kaelisavage
23K followers, TikTok
“My favorite non toxic Baby/toddler products”
7.1x their usual views, voiceover, healthy eating
- @healthwithhunter
788K followers, Instagram
“Healthiest Ramen at Target 🍜”
4.8x their usual likes, talking head, healthy eating
- @brookemoly
405K followers, TikTok
“TRADER JOES WEIGHT LOSS HACK 390 CALORIES, 52g PROTEIN, 24g FIBER”
6.3x their usual views, talking head, nutrition facts
- @meowmeix
310K followers, TikTok
“ranking coffee from worst to best COSTCO WHOLESALE”
5.7x their usual views, talking head, nutrition facts
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.