Measured Updated dailyMarkdown copy
Unfamiliar dish named as a familiar food
A viral food and nutrition format on TikTok and Instagram
Tie an unfamiliar dish or unknown restaurant to a famous format or chain in the headline text.
3
accounts it worked for
9x
median, times their usual
#85
of 103 in food and nutrition
Angle
Talking head, Video
Why it works
The familiar anchor makes a niche spot instantly understandable. 'Rice burritos', 'chipotle style' and 'Din Tai Fung dupe' each widened the audience.
Hook formula[Unfamiliar dish], [familiar chain/food] style
How to make it
- 1Name the dish with its familiar comparison on screen
- 2Keep the label up while you show the food
- 3Add a short definition or screenshot if needed
Examples
Best first, one per account. Each links to the original post.
- @seekeasyeats
27K followers, Instagram
“must try FAN TUAN Taiwanese Rice Burritos”
13x their usual views, video, restaurants and food reviews
- @latinafoodiela
145K followers, Instagram
“CHINESE FOOD HIDDEN GEM IN CORONA! 🥟📍MR.NOODLE 🍜”
6.1x their usual views, talking head, restaurants and food reviews
- @www.trinitysamara.com
3K followers, TikTok
“come with me to get a suya bowl (chipotle style) in brooklyn”
9.0x their usual views, talking head, restaurants and food reviews
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.