Measured Updated dailyMarkdown copy
Test a local 'best in the city' claim
A viral food and nutrition format on TikTok and Instagram
Frame the review around checking a specific 'best in town' claim from a publication, viewers or a rivalry, and take a side.
5
accounts it worked for
5x
median, times their usual
#67
of 103 in food and nutrition
Angle
Talking head
Why it works
A named claim gives the review a question to answer. Rival spots and a strong stance trigger regional pride and comment debate.
Hook formulaApparently this is the best [food] in [city]. Let's see.
How to make it
- 1Open with the superlative claim and who made it
- 2Compare against named local rivals
- 3Give a decisive verdict
Examples
Best first, one per account. Each links to the original post.
- @crazydream3rs
4K followers, Instagram
“Is this the best gas station pizza in all of the United States of America?”
38x their usual views, talking head, restaurants and food reviews
- @donzo.eats
16K followers, TikTok
“Trying what some of y'all said are the best fish and chips in San Diego.”
11x their usual views, talking head, restaurants and food reviews
- @blakesmunchies
200K followers, Instagram
“These might be the crispiest tacos in Long Beach.”
4.7x their usual views, talking head, restaurants and food reviews
- @nik_metcalf
43K followers, Instagram
“23”
4.0x their usual views, talking head, restaurants and food reviews
- @seekeasyeats
27K followers, Instagram
“The Best Tuna Melt in SF (The Infatuation)”
2.6x their usual likes, talking head, restaurants and food reviews
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in food and nutrition, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.