Measured Updated dailyMarkdown copy
Tally each ingredient's benefit as it drops in
A viral food and nutrition format on TikTok and Instagram
As each ingredient goes in, put its nutrient count or function on screen or say it aloud.
4
accounts it worked for
9x
median, times their usual
#66
of 103 in food and nutrition
Editing trick
Talking head, Video, Voiceover
Why it works
Viewers get a reason for every ingredient and a running total to wait for. The format worked on desserts, salads and juices across accounts.
Hook formulaEvery ingredient in this [dish] has a purpose
How to make it
- 1Open with a stat or goal such as fiber, longevity or a trend name
- 2Add one ingredient at a time
- 3Overlay or say its benefit or count
- 4Finish with the total or the finished plate
Examples
Best first, one per account. Each links to the original post.
- @primetimejoey
273K followers, TikTok
“Longevity salad recipe at end of video”
35x their usual views, talking head, healthy eating
- @nourishwithrosa_
311K followers, Instagram
“balanced, not boring”
9.5x their usual views, video, healthy eating
- @tracesoats
2.4M followers, TikTok
“not so fun fact”
8.2x their usual views, voiceover, healthy eating
- @benjixavierr
1.3M followers, Instagram
“Making ✨Nature's Ozempic Juice✨”
3.6x their usual views, voiceover, healthy eating
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.