Measured Updated dailyMarkdown copy
Stop doing X, do this instead
A viral food and nutrition format on TikTok and Instagram
Open with a 'Stop doing [common habit]' line and show the alternative, naming the exact thing beginners get wrong.
3
accounts it worked for
14x
median, times their usual
#76
of 103 in food and nutrition
Angle
Talking head, Video
Why it works
The specific call-out creates urgency, and the full explanation sits in the caption.
Hook formulaStop using [common method]. Do this instead.
How to make it
- 1State 'Stop [exact habit]' on screen
- 2Show the alternative briefly
- 3Push viewers to the caption for the details
Examples
Best first, one per account. Each links to the original post.
- @marlon.cade.healt
244K followers, TikTok
“STOP EATING FLOUR NOT BREAD”
36x their usual views, talking head, healthy eating
- @sweetfixbaker
22K followers, Instagram
“Stop using simple syrup.”
14x their usual views, video, baking
- @the.sourdough.girl
50K followers, Instagram
“Please STOP feeding your sourdough starter 1/2 cup flour & 1/2 cup water”
11x their usual views, video, baking
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Get the MCPMore food and nutrition formats
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51 accounts, median 14x their usual
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14 accounts, median 18x their usual
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11 accounts, median 26x their usual
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11 accounts, median 20x their usual
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11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
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10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.