Measured Updated dailyMarkdown copy
Short slice or cross-section loop, recipe in caption
A viral food and nutrition format on TikTok and Instagram
Post only a roughly 8-second final slice, scoop or cut of the dish and put the entire recipe in the caption.
4
accounts it worked for
24x
median, times their usual
#38
of 103 in food and nutrition
Editing trick
Voiceover, Video
Why it works
The short clip loops while viewers read the caption, which boosts replays and saves.
Hook formulaWait until you see this first slice.
How to make it
- 1Open on the beautiful exterior
- 2Cut to the cross-section or cheese pull
- 3Keep it to about 8 seconds
- 4Write the full recipe in the caption or link
Examples
Best first, one per account. Each links to the original post.
- @amberrecipe
279K followers, TikTok
“Welcome to this delicious recipe, slow cooker 4-ingredient Amish wedding chicken.”
42x their usual views, voiceover, easy recipes
- @cookscourt
15K followers, TikTok
“Oh, look at that glaze. Perfectly juicy”
35x their usual views, voiceover, easy recipes
- @badbatchbaking
301K followers, TikTok
“Every other mac & cheese takes second place. Recipe in link🌴”
15x their usual views, video, easy recipes
- @amberrecipes
663K followers, TikTok
“Look at that creamy sauce stretch.”
14x their usual views, voiceover, easy recipes
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Get the MCPMore food and nutrition formats
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11 accounts, median 26x their usual
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10 accounts, median 17x their usual
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12 accounts, median 9x their usual
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11 accounts, median 11x their usual
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11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.