Measured Updated dailyMarkdown copy
Screenshot-ready exact order or shopping list
A viral food and nutrition format on TikTok and Instagram
Show the exact products, bottles or order lines on screen so viewers can screenshot them.
4
accounts it worked for
9x
median, times their usual
#63
of 103 in food and nutrition
Editing trick
Slideshow, Talking head, Video
Why it works
Nothing has to be guessed, so viewers can copy the list straight into the store or drive-thru.
Hook formula[Brand] drinks I'll order, here's exactly how to order them
How to make it
- 1Show each bottle label or write the order line by line
- 2Keep the layout clean, with one list per screen
- 3Add proof, such as the cup sticker or finished photo
Examples
Best first, one per account. Each links to the original post.
- @holy_sheet_pan
43K followers, TikTok
“3 Spooky Drinks Kids Will Love! ♡”
14x their usual views, slideshow, drinks and coffee
- @the_coffeesnob
14K followers, TikTok
“STARBUCKS DRINKS THAT DON'T ✨SUCK✨ FOR UNDER $5”
6.3x their usual views, talking head, drinks and coffee
- @_ldubb
8K followers, TikTok
“dinner time frosé”
11x their usual views, video, drinks and coffee
- @laceyglasley
110K followers, TikTok
“Holiday Drinks I'll Be Ordering at Starbucks 🎄❤️☕️ holiday drink combo ideas & how to order...”
6.1x their usual views, slideshow, drinks and coffee
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.