Measured Updated dailyMarkdown copy
Re-run your own hit, quoting its views
A viral food and nutrition format on TikTok and Instagram
Re-post or remix your own proven recipe and state its view count or 'viral' status in the first sentence.
3
accounts it worked for
6x
median, times their usual
#95
of 103 in food and nutrition
Angle
Video, Voiceover
Why it works
The big number is social proof that the recipe works, and the sequel carries the original's demand. Megan Kay opens with 'over 12 million views' and Maddie Rickman with '15 million views'.
Hook formulaMy [dish] has over [X] million views, so here it is [a new way].
How to make it
- 1Say how big the original got in the first 3 seconds
- 2Add a twist or alternative (new tool, trending format, soupy makeover)
- 3Show the finished dish right away
Examples
Best first, one per account. Each links to the original post.
- @maddierickman
101K followers, TikTok
“rich, creamy & easy hot chocolate recipe ☕️🍫”
44x their usual views, voiceover, easy recipes
- @bitesbybianca
184K followers, Instagram
“a bunch of you loved my Spanish bread recipe”
6.0x their usual views, voiceover, baking
- @ohsweetbasil
192K followers, Instagram
“Our viral Korean ground beef just got a soupy makeover”
4.7x their usual views, video, easy recipes
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Get the MCPMore food and nutrition formats
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51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
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11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.