Measured Updated dailyMarkdown copy
Prove the recipe with a credential or number
A viral food and nutrition format on TikTok and Instagram
Open with a concrete proof point, such as review counts, years of testing, an award, past virality or a professional background, before the steps.
8
accounts it worked for
14x
median, times their usual
#14
of 103 in food and nutrition
Angle
Talking head, Video, Voiceover
Why it works
A specific number or credential lowers viewers' doubt that this is the recipe to try. Several accounts pair it with an immediate bite shot.
Hook formula[Number] [stars/years/awards], this is my [dish]
How to make it
- 1State one specific proof point in the first line
- 2Show the finished result
- 3Back it up with measurements in the caption
Examples
Best first, one per account. Each links to the original post.
- @cakesbyjuliarose
68K followers, TikTok
“There's nothing better than baking in a quiet house cuz all your kids are at school.”
243x their usual views, talking head, baking
- @modern_honey
132K followers, Instagram
“5 STAR RATED Bacon Cheddar Gnocchi Soup”
35x their usual views, video, baking
- @miastavcakes
477K followers, TikTok
“2 time award winning buttercream”
18x their usual views, video, baking
- @bakewithzoha
464K followers, TikTok
“after”
13x their usual views, talking head, baking
- @amandajoyjones07
129K followers, TikTok
“Icing in the Cake Praline Pecan”
14x their usual views, talking head, baking
- @twopeasandpod
462K followers, Instagram
“The BEST CHICKEN POT PIE”
7.7x their usual views, voiceover, baking
- @bitesbybianca
184K followers, Instagram
“I think I recipe tested this over eight times”
6.7x their usual views, voiceover, baking
- @juliatstamand
20K followers, TikTok
“Today we're making chocolate chip cookies. This is truly the best chocolate chip cookie recipe”
5.8x their usual views, talking head, baking
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.