Measured Updated dailyMarkdown copy
Pin the town on screen for local saves
A viral food and nutrition format on TikTok and Instagram
Make local food content with the city or region as the main label, and often the venue name held back for the caption.
3
accounts it worked for
9x
median, times their usual
#84
of 103 in food and nutrition
Angle
Video, Talking head, Voiceover
Why it works
Local searchers and viewers save these as directories. Keeping the details out of the text sends them to the caption.
Hook formulaNew [cuisine] spot in [city/state] 📍
How to make it
- 1Put city and cuisine as persistent on-screen text
- 2Show the venue, menu or food
- 3Put the name or details in the caption
Examples
Best first, one per account. Each links to the original post.
- @kw_bites
9K followers, Instagram
“New South Indian Cafe in MA”
12x their usual views, video, drinks and coffee
- @jayrosayy
8K followers, TikTok
“TOP 5 TEX MEX RESTAURANTS IN HOUSTON”
8.5x their usual views, talking head, drinks and coffee
- @rubyscoffeee
104K followers, TikTok
“Taqueria Milagro Tifton, GA📍”
3.1x their usual views, voiceover, drinks and coffee
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.