Measured Updated dailyMarkdown copy
Open on the most indulgent bite
A viral food and nutrition format on TikTok and Instagram
Put the cheese pull, cross-section, crunch or tender pull in the first second, before any intro.
6
accounts it worked for
6x
median, times their usual
#46
of 103 in food and nutrition
Editing trick
Talking head
Why it works
A strong sensory hit at second zero stops the scroll, and the review then explains it. Cheese pulls, ASMR crunches and rib pulls all did this.
Hook formula[Most indulgent bite] first, then: here's [spot] in [neighborhood].
How to make it
- 1Pick the best action shot (pull, scoop, crunch, dip)
- 2Show it before speaking or naming anything
- 3Then introduce the spot and the rest
Examples
Best first, one per account. Each links to the original post.
- @nycfoodiegirll
26K followers, TikTok
“LIMITED EDITION FALL BITES IN NYC”
13x their usual views, talking head, restaurants and food reviews
- @theblackfoodies
179K followers, Instagram
“New Restaurant Alert Grand Opening Oct 22nd”
7.7x their usual views, talking head, restaurants and food reviews
- @seekeasyeats
27K followers, Instagram
“it's one of the best pupusa spots in the city”
7.7x their usual likes, talking head, restaurants and food reviews
- @_notanalcoholic
48K followers, TikTok
“I finally got my hands on these sushi tacos in Massachusetts.”
4.0x their usual views, talking head, restaurants and food reviews
- @ilovefriedchikn
202K followers, TikTok
“Trying and rating the new menu items at ✨ TACO BELL ✨ so you don't have to”
4.2x their usual views, talking head, restaurants and food reviews
- @comfywithkerry
112K followers, Instagram
“LA Influencer culture is such a SCAM and I'm done pretending it's not. LEORA”
2.7x their usual views, talking head, restaurants and food reviews
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.