Measured Updated dailyMarkdown copy
Local restaurant visit with on-screen dish labels
A viral food and nutrition format on TikTok and Instagram
Film a restaurant visit dish by dish, with the restaurant location and each dish name labeled on screen.
3
accounts it worked for
23x
median, times their usual
#60
of 103 in food and nutrition
Editing trick
Talking head, Video
Why it works
The location and dish names make the video work as a searchable local food guide.
Hook formula[Restaurant] just opened in [city]. Here's everything we ate
How to make it
- 1Put the restaurant and city in the hook
- 2Show each dish as it arrives
- 3Label every dish on screen
- 4Say your pick or verdict
Examples
Best first, one per account. Each links to the original post.
- @baconandbeauty
86K followers, TikTok
“indian dishes we've never tried before part 2”
38x their usual views, talking head, healthy eating
- @mesamcnely
14K followers, TikTok
“📍 JINYA greenville, sc”
23x their usual views, talking head, healthy eating
- @dredaydaily
25K followers, TikTok
“everything I ate @ 📍 THE BUFFET wynn las vegas 🍽️”
10x their usual views, video, healthy eating
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in food and nutrition, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.