Measured Updated dailyMarkdown copy
Just-opened spot alert with the neighborhood
A viral food and nutrition format on TikTok and Instagram
Announce a brand-new restaurant with its neighborhood or city superlative and show the unusual concept.
4
accounts it worked for
22x
median, times their usual
#41
of 103 in food and nutrition
Angle
Talking head, Video
Why it works
New openings are timely and searchable. Specific location terms and one standout detail help a local audience find them.
Hook formula[City]'s newest [cuisine] spot just opened in [neighborhood]
How to make it
- 1Say it's new and where it is
- 2Name the one unusual detail or concept
- 3Show dish-by-dish with prices
- 4Put the address and items in the caption
Examples
Best first, one per account. Each links to the original post.
- @niafromnyc
52K followers, TikTok
“you guys”
38x their usual views, talking head, restaurants and food reviews
- @hayleethomas_
10K followers, TikTok
“nyc’s sexiest restaurant just opened & is covered in leopard print”
25x their usual views, video, restaurants and food reviews
- @soggogi
8K followers, TikTok
“sydney's newest gukbap restaurant”
18x their usual views, video, restaurants and food reviews
- @seekeasyeats
27K followers, Instagram
“there's a new pizza spot”
9.5x their usual likes, talking head, restaurants and food reviews
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.