Measured Updated dailyMarkdown copy
Husband scores or reacts to the meal
A viral food and nutrition format on TikTok and Instagram
Build the video around a spouse's rating, reaction or interruption.
3
accounts it worked for
13x
median, times their usual
#80
of 103 in food and nutrition
Angle
Slideshow, Video, Talking head
Why it works
A real person's blunt verdict turns a recipe into a small story and gives people something to comment on.
Hook formulaMaking my husband dinner until he gives one ⭐️⭐️⭐️.
How to make it
- 1Say the husband is the judge or is sneaking food
- 2Show his rating, scorecard or bite
- 3Hold the verdict for the end
Examples
Best first, one per account. Each links to the original post.
- @what.mia.makes
59K followers, TikTok
“dinners i made last week (with my husbands ratings)”
32x their usual views, slideshow, easy recipes
- @kaylacappiello
159K followers, Instagram
“making my husband dinners in less than 30 minutes until he gives one ⭐️⭐️⭐️ day 2”
13x their usual views, video, easy recipes
- @mariamaj_12
32K followers, TikTok
“Mom's Chicken Cutlets ❤️”
4.6x their usual views, talking head, easy recipes
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Get the MCPMore food and nutrition formats
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12 accounts, median 9x their usual
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11 accounts, median 11x their usual
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11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.