Measured Updated dailyMarkdown copy
Hold every item up in frame one
A viral food and nutrition format on TikTok and Instagram
Put all the products or foods you'll discuss in your arms or on the counter in the first seconds, before explaining anything.
3
accounts it worked for
17x
median, times their usual
#71
of 103 in food and nutrition
Editing trick
Talking head
Why it works
The whole list is visible at once, which sets expectations and makes the post feel concrete and shoppable. All four accounts open this way.
Hook formula[N] [foods/products] for [goal], all in frame before I start
How to make it
- 1Gather every item on the counter or in your arms
- 2Show them all in the first 2-3 seconds
- 3Go through each one with a real use or verdict
Examples
Best first, one per account. Each links to the original post.
- @dietitiancass
79K followers, TikTok
“Trader Joe’s high-protein dip hack!!!!”
24x their usual views, talking head, nutrition facts
- @nutritionbabe
2M followers, TikTok
“New Healthy Snacks TRADER JOES”
17x their usual views, talking head, nutrition facts
- @wholesomechicknutrition
339K followers, TikTok
“Lower your cholesterol with these five foods 🍋🥑🥦🫘”
7.0x their usual views, talking head, nutrition facts
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Get the MCPMore food and nutrition formats
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51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
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11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
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11 accounts, median 17x their usual
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12 accounts, median 13x their usual
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10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.