Measured Updated dailyMarkdown copy
Full-screen recipe card to screenshot at the end
A viral food and nutrition format on TikTok and Instagram
End the video with a clean, full-screen written recipe card that is held long enough to pause or screenshot.
3
accounts it worked for
8x
median, times their usual
#89
of 103 in food and nutrition
Editing trick
Talking head, Voiceover
Why it works
The card makes viewers pause and save instead of hunting for the caption. Hart's lasagna soup and recipe compilations both used it for saves.
Hook formula[Series] ep. [#]: [dish], recipe card at the end.
How to make it
- 1Cook in fast cuts
- 2Cut to a clean card with ingredients and steps
- 3Hold it 2+ seconds
- 4Add a comment-for-recipe keyword if you like
Examples
Best first, one per account. Each links to the original post.
- @homewithhart
226K followers, TikTok
“Realistic Dinner Ideas”
8.1x their usual views, talking head, easy recipes
- @danidoespilates
27K followers, TikTok
“Oh, so you think that because”
8.3x their usual views, voiceover, easy recipes
- @home_with_hart
252K followers, Instagram
“easy Trader Joe's dinner 1 pan under 30 mins”
5.5x their usual views, voiceover, easy recipes
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Get the MCPMore food and nutrition formats
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51 accounts, median 14x their usual
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14 accounts, median 18x their usual
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11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
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11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.