Measured Updated dailyMarkdown copy
Film the home-cook handoff before the car review
A viral food and nutrition format on TikTok and Instagram
Show the real pickup from a home seller or stranger, with a quick question or the price, before cutting to the taste test.
4
accounts it worked for
9x
median, times their usual
#62
of 103 in food and nutrition
Angle
Talking head
Why it works
The human handoff and the price shock give the review a story. The Facebook Marketplace episodes from george.pnw, itsgabrielrivera and evilzero_ drew on exactly that.
Hook formulaPOV: Ordering [food] off [Facebook Marketplace / a stranger's house]
How to make it
- 1Film the handoff and cash exchange
- 2Ask the seller one question about their food
- 3Flash the total price
- 4Cut to eating in the car
Examples
Best first, one per account. Each links to the original post.
- @george.pnw
181K followers, Instagram
“POV: Ordering Food Off Facebook Marketplace”
13x their usual views, talking head, restaurants and food reviews
- @mr.chimetime
1.1M followers, Instagram
“$280 🇦🇫 Afghanistan Catering order 🇦🇫 Greensboro NC”
9.2x their usual views, talking head, restaurants and food reviews
- @itsgabrielrivera
856K followers, Instagram
“POV: Ordering Seafood Boil off of Facebook Marketplace”
8.6x their usual views, talking head, restaurants and food reviews
- @evilzero_
340K followers, TikTok
“POV: Ordering Pot Pie off of Facebook Marketplace”
9.3x their usual views, talking head, restaurants and food reviews
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Get the MCPMore food and nutrition formats
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51 accounts, median 14x their usual
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14 accounts, median 18x their usual
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11 accounts, median 26x their usual
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11 accounts, median 20x their usual
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12 accounts, median 13x their usual
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10 accounts, median 17x their usual
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12 accounts, median 9x their usual
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11 accounts, median 11x their usual
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11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.