Measured Updated dailyMarkdown copy
Dump everything into one dish
A viral food and nutrition format on TikTok and Instagram
Pitch the recipe as raw ingredients going straight into one pan, bowl or container, with no separate prep.
3
accounts it worked for
12x
median, times their usual
#82
of 103 in food and nutrition
Angle
Voiceover, Video
Why it works
Less effort and less cleanup are the selling point, and the repeated dumping shots are quick and easy to follow.
Hook formulaDump everything into one [dish] and let the [oven/fridge] do the rest
How to make it
- 1Say or show 'one dish' up front
- 2Dump each ingredient straight into the container
- 3Bake or chill it and show the finished scoop
Examples
Best first, one per account. Each links to the original post.
- @twopeasandpod
462K followers, Instagram
“SALSA VERDE CHICKEN & RICE”
25x their usual views, voiceover, baking
- @ajfoodie0
3K followers, TikTok
“the fibre hack your gut will thank you for”
12x their usual views, video, baking
- @thefeedfeed.baking
387K followers, Instagram
“I will never make Pumpkin Pie again after making this recipe!”
7.1x their usual likes, voiceover, baking
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.