Measured Updated dailyMarkdown copy
Deadpan 'as someone who' on a food-log hook
A viral food and nutrition format on TikTok and Instagram
Open 'what I eat in a day' with a self-aware or anti-diet qualifier that mocks diet-culture norms.
3
accounts it worked for
21x
median, times their usual
#61
of 103 in food and nutrition
Angle
Talking head
Why it works
The joke or rejection of a diet rule sets a tone and invites supportive comments.
Hook formulaThis is what I eat in a day as someone who [obvious trait / no longer restricts]
How to make it
- 1Add a deadpan or anti-diet qualifier to the hook
- 2Show the meals, including one polarizing item
- 3Use the caption to preempt food-police judgement
Examples
Best first, one per account. Each links to the original post.
- @liv.ingwell
402K followers, TikTok
“Here's everything I eat for breakfast as somebody who does not eat traditional breakfast foods, I only eat warm things.”
35x their usual views, talking head, nutrition facts
- @camrohealth
49K followers, TikTok
“WHAT I EAT IN A DAY”
21x their usual views, talking head, nutrition facts
- @lauren.eating
74K followers, TikTok
“this is what”
7.8x their usual views, talking head, nutrition facts
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Get the MCPMore food and nutrition formats
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11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.