Measured Updated dailyMarkdown copy
Comment-keyword gate dropped into a carousel
A viral food and nutrition format on TikTok and Instagram
Tie a post to a seasonal or calendar moment and gate the full plan or recipes behind a comment keyword, often placed mid-carousel.
5
accounts it worked for
4x
median, times their usual
#79
of 103 in food and nutrition
Editing trick
Slideshow
Why it works
The keyword inflates comments and delivers a DM funnel, while the date gives urgency. Different accounts paired this with roundups, challenges and launches.
Hook formula[Challenge or season] starts [date]. Comment [WORD] for the plan
How to make it
- 1Anchor the post to a date or season
- 2Make a swipeable roundup or plan
- 3Place the comment-keyword CTA on a middle slide
- 4Send the full links or plan by DM
Examples
Best first, one per account. Each links to the original post.
- @foodiefromvt
358K followers, Instagram
“it’S October, don’t let anyone tell you soup isn’t a full meal. Here’s what I’m making IMMEDIATELY...”
23x their usual likes, slideshow, healthy eating
- @thepeachiespoon
395K followers, Instagram
“Peppermint Mocha Smoothie ❄️🎅🏻❄️🎅🏻❄️🎅🏻❄️ 33G PROTEIN 12G FIBER”
5.1x their usual likes, slideshow, drinks and coffee
- @nourishmovelove
680K followers, Instagram
“❄️ WINTER ARC ❄️ starts on Monday. Are you in? 👉👉👉”
3.1x their usual likes, slideshow, healthy eating
- @sarahcattersoncoaching
648K followers, Instagram
“How id aim to lose 5kg from now until Christmas”
2.6x their usual likes, slideshow, healthy eating
- @pinchofnom
1.2M followers, Instagram
“11 ONE-PAN WINTER WARMERS Pinch OF Nom”
3.6x their usual likes, slideshow, healthy eating
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.