Measured Updated dailyMarkdown copy
Bundle many recipes into one saveable post
A viral food and nutrition format on TikTok and Instagram
Put several recipes on one grid, cover slide or slide set, with the details in the caption or on each card.
5
accounts it worked for
10x
median, times their usual
#44
of 103 in food and nutrition
Editing trick
Slideshow
Why it works
More options mean a higher chance a viewer wants one. The single screen invites pausing, screenshotting and saving.
Hook formula[Number] [season/category] recipes, [benefit words]
How to make it
- 1Pick 4-30 related recipes
- 2Make a cover or grid showing every finished item
- 3Add a recipe card, macro badge or caption detail for each
Examples
Best first, one per account. Each links to the original post.
- @holy_sheet_pan
43K followers, TikTok
“3 Spooky Drinks Kids Will Love! ♡”
14x their usual views, slideshow, drinks and coffee
- @detoxinista
408K followers, Instagram
“Unfortunately, I can confirm that once you try these healthier candy bars, you may never enjoy a store-bought one again. 👉 (Most are...”
9.9x their usual likes, slideshow, drinks and coffee
- @aromaw12
7K followers, TikTok
“Party Drinks Nine flavors, one sip to fall in love.”
13x their usual views, slideshow, drinks and coffee
- @dietitiancass
134K followers, Instagram
“HOT GIRLS EAT!!!!! HERE'S WHAT I'VE BEEN EATING AT HOME LATELY AS A DIETITIAN WHO PRIORITIZES WHOLE...”
7.7x their usual likes, slideshow, healthy eating
- @thepeachiespoon
395K followers, Instagram
“🍁YOUR FALL BREAKFAST MEAL PREP IS DONE 30 high-protein, high-fiber recipes”
4.0x their usual likes, slideshow, drinks and coffee
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.