Measured Updated dailyMarkdown copy
'Apparently you can...' test of an odd hack
A viral food and nutrition format on TikTok and Instagram
Try a strange or viral food hack on an everyday product and show whether it works.
4
accounts it worked for
9x
median, times their usual
#65
of 103 in food and nutrition
Angle
Talking head, Voiceover
Why it works
Curiosity about the outcome, such as whether the center bakes, keeps people watching to the end. A familiar product makes it easy to follow.
Hook formulaApparently, you can [odd action] with [common product]. So I had to try it.
How to make it
- 1Say what you heard ('Apparently you can...')
- 2Do the extreme version on camera
- 3Show the result, plus time and temperature or what you got wrong
Examples
Best first, one per account. Each links to the original post.
- @created2coffee
360K followers, Instagram
“wait”
29x their usual views, talking head, drinks and coffee
- @bellyfull.net
1.2M followers, TikTok
“Apparently, you can bake an entire tub of Nestle chocolate chip cookie dough.”
12x their usual views, talking head, drinks and coffee
- @bellyfullblog
519K followers, Instagram
“Apparently, you can bake an entire tub of Nestle chocolate chip cookie dough.”
9.0x their usual views, talking head, drinks and coffee
- @ainttooproudtomeg
848K followers, Instagram
“One Ingredient, Parmesan Croutons”
5.4x their usual likes, voiceover, drinks and coffee
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.