Measured Updated dailyMarkdown copy
Answer last video's comments in the opener
A viral food and nutrition format on TikTok and Instagram
Start by responding to criticism or demand from a previous video, then run the normal recipe.
3
accounts it worked for
14x
median, times their usual
#74
of 103 in food and nutrition
Angle
Talking head
Why it works
It turns the comment section into content and rewards the viewers who commented. It also rewards viewers who follow the account.
Hook formulaSome of you were upset the other day about [comment topic]...
How to make it
- 1Pick a recurring nitpick or question
- 2Address it in the first seconds, or parody it
- 3Go straight into your usual recipe
Examples
Best first, one per account. Each links to the original post.
- @heyjeffreyshouse
143K followers, TikTok
“💧🧊❄️💦 stacked water of the day juice police edition🚨 part 4”
172x their usual views, talking head, drinks and coffee
- @jayrosayy
8K followers, TikTok
“And she's done. That's how you make a passionfruit Henny drop.”
14x their usual views, talking head, drinks and coffee
- @sonyasprep
50K followers, Instagram
“Let's pack my husband's lunch for his new job.”
3.0x their usual views, talking head, drinks and coffee
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.