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Measured Updated dailyMarkdown copy

Written for the person you want it forwarded to

A viral family and pets format on TikTok and Instagram

Address the message to the partner or friend so the viewer sends it to say what she can't.

7

accounts it worked for

11x

median, times their usual

#18

of 71 in family and pets

Angle

Talking head, Video, Green screen

Why it works

Mums share these to feel understood without complaining. Each post names the recipient or speaks on behalf of the group.

Hook formula[Struggle], every [partner/friend] needs to know this

How to make it

  1. 1Name the recipient in the hook (every man, new mum's friend)
  2. 2State the experience or request as an itemised list
  3. 3Make it easy to forward with a plain line or checklist

Examples

Best first, one per account. Each links to the original post.

  • @karathebabynurse

    212K followers, TikTok

    “If anyone does less than worship at your feet after birth just remind them this is the normal pad situation needed...”

    382x their usual views, talking head, babies and pregnancy

  • @givingmumvibes

    32K followers, TikTok

    “No one will support you more in motherhood than a friend in the same season of it”

    36x their usual views, video, babies and pregnancy

  • @jimmyeverydayy

    393K followers, Instagram

    “bros CHOPPED 😂”

    14x their usual views, talking head, babies and pregnancy

  • @juliettemarra

    7K followers, TikTok

    “Things I would do for a new mom because I know what it feels like to need help but not know how to ask for...”

    11x their usual views, slideshow, babies and pregnancy

  • @sarah.and.baby

    6K followers, TikTok

    “THIS HAPPENS TO A WOMAN'S BODY WHEN SHE BREASTFEEDS. EVERY MAN NEEDS TO KNOW ABOUT THIS.”

    7.3x their usual views, slideshow, babies and pregnancy

  • @drgolly

    699K followers, Instagram

    “No one is kissing my baby 😤”

    3.2x their usual views, green screen, parenting

  • @alexhobern

    332K followers, Instagram

    “On Behalf Of All New Parents Please Stop Kissing The Babies”

    3.0x their usual views, talking head, babies and pregnancy

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More family and pets formats

What’s working in family and pets this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.