# Written for the person you want it forwarded to

A family and pets format, measured November 8, 2026 by Volume. https://tryvolume.app/working/family-and-pets/written-for-the-person-you-want-it-forwarded-to

Address the message to the partner or friend so the viewer sends it to say what she can't. It worked for 7 accounts, with a median of 11x their usual reach. Type: Angle. Seen as: Talking head, Video, Green screen, Slideshow.

## Why it works

Mums share these to feel understood without complaining. Each post names the recipient or speaks on behalf of the group.

## How to make it

1. Name the recipient in the hook (every man, new mum's friend)
2. State the experience or request as an itemised list
3. Make it easy to forward with a plain line or checklist

## Hook formula

[Struggle], every [partner/friend] needs to know this

## Examples

- @karathebabynurse (212K followers, TikTok talking head): 382x their usual views. Hook: “If anyone does less than worship at your feet after birth just remind them this is the normal pad situation needed...” [Original post](https://www.tiktok.com/@karathebabynurse/video/7698458380028939550)
- @givingmumvibes (32K followers, TikTok video): 36x their usual views. Hook: “No one will support you more in motherhood than a friend in the same season of it” [Original post](https://www.tiktok.com/@givingmumvibes/video/7700353169997516033)
- @jimmyeverydayy (393K followers, Instagram talking head): 14x their usual views. Hook: “bros CHOPPED 😂” [Original post](https://www.instagram.com/p/Dd6RscsR7ZK/)
- @juliettemarra (7K followers, TikTok slideshow): 11x their usual views. Hook: “Things I would do for a new mom because I know what it feels like to need help but not know how to ask for...” [Original post](https://www.tiktok.com/@juliettemarra/photo/7696961665421659406)
- @sarah.and.baby (6K followers, TikTok slideshow): 7.3x their usual views. Hook: “THIS HAPPENS TO A WOMAN'S BODY WHEN SHE BREASTFEEDS. EVERY MAN NEEDS TO KNOW ABOUT THIS.” [Original post](https://www.tiktok.com/@sarah.and.baby/photo/7696700401566879006)
- @drgolly (699K followers, Instagram green screen): 3.2x their usual views. Hook: “No one is kissing my baby 😤” [Original post](https://www.instagram.com/p/DfRZBp2Dp_O/)
- @alexhobern (332K followers, Instagram talking head): 3.0x their usual views. Hook: “On Behalf Of All New Parents Please Stop Kissing The Babies” [Original post](https://www.instagram.com/p/DetMdZ0A_7h/)

More family and pets formats: https://tryvolume.app/working/family-and-pets.md

## Get the full library

The full library has every post, format and hook in family and pets, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Family and pets")` for every format, `search_library(shelf: "posts", niche: "Family and pets")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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