Measured Updated dailyMarkdown copy
Open on the problem, then fix it uncut
A viral family and pets format on TikTok and Instagram
Start with the unwanted behavior happening live, often in first-person POV, then show the fix working in the same session.
7
accounts it worked for
18x
median, times their usual
#9
of 71 in family and pets
Editing trick
Talking head, Video, Voiceover
Why it works
Chaotic jumping, biting and lunging in the first seconds gets owners to self-identify. The visible before-to-after in one take is the proof.
Hook formulaMy [dog/puppy] [bad behavior]! Try this.
How to make it
- 1Open on 2-4 seconds of the worst behavior, ideally POV or raw audio
- 2State the fix or promise in a line
- 3Film the correction in real time, speeding up the boring waits
- 4End on the calm result
Examples
Best first, one per account. Each links to the original post.
- @codydogtraining
17K followers, TikTok
“THE BEST WAY TO STOP A DOG FROM PULLING”
328x their usual views, talking head, dogs
- @dynamitedogtraining
445K followers, Instagram
“Ouch! My dog jumps!”
409x their usual views, talking head, dogs
- @grantfoster333
223K followers, Instagram
“INTRODUCING FOOD CONTROL DURING ROVERS EVALUATION”
79x their usual views, voiceover, dogs
- @mcmahondogtraining
370K followers, Instagram
“I CAN TELL BY HIS TEMPERAMENT RIGHT NOW”
20x their usual views, talking head, dogs
- @jamiethedogtrainer
150K followers, Instagram
“Does your dog pull to smells?”
6.2x their usual views, voiceover, dogs
- @everyday_dog_trainer
41K followers, TikTok
“SO HOW DO I TAKE A PUPPY FROM BITING”
7.2x their usual views, talking head, dogs
- @sayitoncedogtraining
755K followers, Instagram
“Her her bark is so loud”
5.1x their usual views, voiceover, dogs
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Get the MCPMore family and pets formats
- Finished result flashed in second one
18 accounts, median 20x their usual
- Too much text on a 7-second loop
17 accounts, median 23x their usual
- Cold-open the funniest beat first
16 accounts, median 14x their usual
- List pinned to one exact age or stage
12 accounts, median 7x their usual
- Pet gestures become the punchline of dialogue audio
8 accounts, median 19x their usual
- Call out a well-meant habit, give replacement words
10 accounts, median 8x their usual
- Then-and-now photo reveal builds the payoff
8 accounts, median 14x their usual
- Short looping clip, real content in caption
9 accounts, median 9x their usual
- Made for wives to tag their husbands
7 accounts, median 17x their usual
- Saveable slideshow of scripts sorted by situation
7 accounts, median 15x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.