Measured Updated dailyMarkdown copy
Sort baby purchases into used versus wasted
A viral family and pets format on TikTok and Instagram
Review baby gear in hindsight, or warn against buying it, based on what you actually used.
4
accounts it worked for
14x
median, times their usual
#35
of 71 in family and pets
Angle
Green screen, Voiceover, Talking head
Why it works
It saves expectant parents money and carries the credibility of real use. Each post contrasts hyped defaults with what earned its place.
Hook formula[Items] I actually used vs didn't, [time] after [milestone]
How to make it
- 1Show the pile, list or registry
- 2Go item by item and say used or wasted, with price
- 3End with the cheaper thing that worked
Examples
Best first, one per account. Each links to the original post.
- @ashleyerossi
30K followers, TikTok
“Hospital Bag Items I ACTUALLY Used 💖☁️🧦”
21x their usual views, slideshow, babies and pregnancy
- @emschind
11K followers, TikTok
“redo my baby registry as a first time mom 15 months later”
14x their usual views, green screen, babies and pregnancy
- @parissalessi
11K followers, TikTok
“DeInfluencing you from buying the $300 highchairs”
14x their usual views, voiceover, babies and pregnancy
- @laurynchayce
533K followers, TikTok
“POSTPARTUM PRODUCTS THAT I USED & DIDNT USE”
5.9x their usual views, talking head, babies and pregnancy
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Get the MCPMore family and pets formats
- Finished result flashed in second one
18 accounts, median 20x their usual
- Too much text on a 7-second loop
17 accounts, median 23x their usual
- Cold-open the funniest beat first
16 accounts, median 14x their usual
- List pinned to one exact age or stage
12 accounts, median 7x their usual
- Pet gestures become the punchline of dialogue audio
8 accounts, median 19x their usual
- Call out a well-meant habit, give replacement words
10 accounts, median 8x their usual
- Then-and-now photo reveal builds the payoff
8 accounts, median 14x their usual
- Short looping clip, real content in caption
9 accounts, median 9x their usual
- Open on the problem, then fix it uncut
7 accounts, median 18x their usual
- Made for wives to tag their husbands
7 accounts, median 17x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.