# Sort baby purchases into used versus wasted

A family and pets format, measured November 8, 2026 by Volume. https://tryvolume.app/working/family-and-pets/sort-baby-purchases-into-used-versus-wasted

Review baby gear in hindsight, or warn against buying it, based on what you actually used. It worked for 4 accounts, with a median of 14x their usual reach. Type: Angle. Seen as: Green screen, Voiceover, Talking head, Slideshow.

## Why it works

It saves expectant parents money and carries the credibility of real use. Each post contrasts hyped defaults with what earned its place.

## How to make it

1. Show the pile, list or registry
2. Go item by item and say used or wasted, with price
3. End with the cheaper thing that worked

## Hook formula

[Items] I actually used vs didn't, [time] after [milestone]

## Examples

- @ashleyerossi (30K followers, TikTok slideshow): 21x their usual views. Hook: “Hospital Bag Items I ACTUALLY Used 💖☁️🧦” [Original post](https://www.tiktok.com/@ashleyerossi/photo/7699861602195098894)
- @emschind (11K followers, TikTok green screen): 14x their usual views. Hook: “redo my baby registry as a first time mom 15 months later” [Original post](https://www.tiktok.com/@emschind/video/7691087200917785870)
- @parissalessi (11K followers, TikTok voiceover): 14x their usual views. Hook: “DeInfluencing you from buying the $300 highchairs” [Original post](https://www.tiktok.com/@parissalessi/video/7693021833561443604)
- @laurynchayce (533K followers, TikTok talking head): 5.9x their usual views. Hook: “POSTPARTUM PRODUCTS THAT I USED & DIDNT USE” [Original post](https://www.tiktok.com/@laurynchayce/video/7690259566059162910)

More family and pets formats: https://tryvolume.app/working/family-and-pets.md

## Get the full library

The full library has every post, format and hook in family and pets, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Family and pets")` for every format, `search_library(shelf: "posts", niche: "Family and pets")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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