Measured Updated dailyMarkdown copy
Hook on screen, the full list in the caption
A viral family and pets format on TikTok and Instagram
Show a teaser or title over a short clip and put the numbered steps or rules in the caption.
4
accounts it worked for
28x
median, times their usual
#25
of 71 in family and pets
Editing trick
Video, Talking head
Why it works
Viewers have to open the caption, which adds reading time and replays. They also save it to get the rules.
Hook formula[Number] things I do/don't do [as credential], details in caption
How to make it
- 1Overlay a numbered promise or a cliffhanger confession on a short clip
- 2Show quick visuals of each item
- 3Put the actual list or rules in the caption
Examples
Best first, one per account. Each links to the original post.
- @the_little_playroom
77K followers, Instagram
“3 HALLOWEEN PARTY GAMES THAT ARE GOOD FOR ALL AGES!”
40x their usual views, video, parenting
- @jessicacheddar
4K followers, TikTok
“3 THINGS I DON'T DO IN OUR PLAYROOM AS A FORMER TEACHER”
28x their usual views, video, parenting
- @sinead.finn_
63K followers, TikTok
“i'm a twin mum & embarrassed to admit that...”
8.8x their usual views, talking head, parenting
- @annalieseerinparentcoach
113K followers, Instagram
“5 Outrageous things I do so I'm NEVER late. (With 3 kids)”
3.5x their usual views, talking head, parenting
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Get the MCPMore family and pets formats
- Finished result flashed in second one
18 accounts, median 20x their usual
- Too much text on a 7-second loop
17 accounts, median 23x their usual
- Cold-open the funniest beat first
16 accounts, median 14x their usual
- List pinned to one exact age or stage
12 accounts, median 7x their usual
- Pet gestures become the punchline of dialogue audio
8 accounts, median 19x their usual
- Call out a well-meant habit, give replacement words
10 accounts, median 8x their usual
- Then-and-now photo reveal builds the payoff
8 accounts, median 14x their usual
- Short looping clip, real content in caption
9 accounts, median 9x their usual
- Open on the problem, then fix it uncut
7 accounts, median 18x their usual
- Made for wives to tag their husbands
7 accounts, median 17x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.