# Hook on screen, the full list in the caption

A family and pets format, measured November 8, 2026 by Volume. https://tryvolume.app/working/family-and-pets/hook-on-screen-the-full-list-in-the-caption

Show a teaser or title over a short clip and put the numbered steps or rules in the caption. It worked for 4 accounts, with a median of 28x their usual reach. Type: Editing trick. Seen as: Video, Talking head.

## Why it works

Viewers have to open the caption, which adds reading time and replays. They also save it to get the rules.

## How to make it

1. Overlay a numbered promise or a cliffhanger confession on a short clip
2. Show quick visuals of each item
3. Put the actual list or rules in the caption

## Hook formula

[Number] things I do/don't do [as credential], details in caption

## Examples

- @the_little_playroom (77K followers, Instagram video): 40x their usual views. Hook: “3 HALLOWEEN PARTY GAMES THAT ARE GOOD FOR ALL AGES!” [Original post](https://www.instagram.com/p/DefEklbos5s/)
- @jessicacheddar (4K followers, TikTok video): 28x their usual views. Hook: “3 THINGS I DON'T DO IN OUR PLAYROOM AS A FORMER TEACHER” [Original post](https://www.tiktok.com/@jessicacheddar/video/7689639324991687950)
- @sinead.finn_ (63K followers, TikTok talking head): 8.8x their usual views. Hook: “i'm a twin mum & embarrassed to admit that...” [Original post](https://www.tiktok.com/@sinead.finn_/video/7696056848788589825)
- @annalieseerinparentcoach (113K followers, Instagram talking head): 3.5x their usual views. Hook: “5 Outrageous things I do so I'm NEVER late. (With 3 kids)” [Original post](https://www.instagram.com/p/Dd2LckAzJKG/)

More family and pets formats: https://tryvolume.app/working/family-and-pets.md

## Get the full library

The full library has every post, format and hook in family and pets, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Family and pets")` for every format, `search_library(shelf: "posts", niche: "Family and pets")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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