Measured Updated dailyMarkdown copy
Yes, no, maybe on a huge pile
A viral culture and creative format on TikTok and Instagram
Go through a big batch of books with a one-word verdict on each (yes/no/maybe, read/skip, overrated/properly rated) instead of long reviews.
4
accounts it worked for
5x
median, times their usual
#49
of 63 in culture and creative
Editing trick
Talking head
Why it works
Dozens of verdicts in one video keep viewers waiting for the titles they love, and they argue with your calls in the comments. The physical pile shows how much is coming.
Hook formula[Yes/No/Maybe or Read it/Skip it] for every [item] I [read] in [timeframe]
How to make it
- 1Stack or line up everything you read in the period
- 2Give one-word or one-line verdicts on the beat
- 3Let the pile shrink or the count climb as you go
Examples
Best first, one per account. Each links to the original post.
- @wlmbooks
26K followers, Instagram
“YES, NO or MAYBE? Q3 Reads Edition”
6.4x their usual views, talking head, books and writing
- @lizapalmerxx
33K followers, Instagram
“popular YA books i've read and if you should READ IT or SKIP IT”
6.1x their usual views, talking head, books and writing
- @husbandbookreviews
6K followers, Instagram
“HERE ARE THE MOST POPULAR BOOKTOK BOOKS THAT I HAVE READ”
4.1x their usual views, talking head, books and writing
- @twinreadsandreds
117K followers, Instagram
“Yes. No. Maybe. Quarter 3 📚”
2.7x their usual likes, talking head, books and writing
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.