Measured Updated dailyMarkdown copy
The video itself demonstrates the tip as you say it
A viral culture and creative format on TikTok and Instagram
Apply each technique to the video you are making at the exact moment you mention it.
3
accounts it worked for
7x
median, times their usual
#57
of 63 in culture and creative
Editing trick
Talking head
Why it works
Every spoken point arrives with its own proof, so the lesson is easy to understand and copy.
Hook formulaSee this [element] right here? If it were [worse], not as cool.
How to make it
- 1Say the tip
- 2Apply it on screen at that moment (text colour, angle, effect)
- 3Move on to the next tip immediately
Examples
Best first, one per account. Each links to the original post.
- @ingoodgracess
110K followers, TikTok
“YOUR”
20x their usual views, talking head, photography and video
- @shogentle
128K followers, Instagram
“SEE THIS RED TEXT ABOVE MY HEAD?”
7.4x their usual views, talking head, photography and video
- @itsmodernmillie
354K followers, Instagram
“Film like this”
2.6x their usual views, talking head, photography and video
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Get the MCPMore culture and creative formats
- Finished piece shown before the build
18 accounts, median 7x their usual
- Hold the title back until after follow plug
10 accounts, median 23x their usual
- Flash the finished result before the build
7 accounts, median 28x their usual
- Screen-record camera dial-in, then beat-drop photo
5 accounts, median 101x their usual
- Household trash pile, result withheld until the end
7 accounts, median 26x their usual
- Exact settings screenshots beside the result photo
8 accounts, median 14x their usual
- Roast a hyped movie with savage one-liners
6 accounts, median 34x their usual
- Do it the wrong way first, then fix
10 accounts, median 6x their usual
- 'Every [role] when...' niche in-joke text
7 accounts, median 12x their usual
- Messy behind-the-scenes clip, then clean final photo
6 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.