Measured Updated dailyMarkdown copy
Specific local spots bundled with address or map
A viral culture and creative format on TikTok and Instagram
Package a place, store or itinerary as a guide with named venues and a visible map, address or list.
4
accounts it worked for
15x
median, times their usual
#21
of 63 in culture and creative
Angle
Video, Voiceover, Slideshow
Why it works
Travellers and local hobbyists save it for planning, and the specific location makes it searchable.
Hook formulaIf you only have a few hours in [city], here's how I'd spend it
How to make it
- 1Name the city or niche in the hook
- 2Show each stop quickly with its name
- 3Flash the map or screenshot-able list early
Examples
Best first, one per account. Each links to the original post.
- @thestylishwordsmith
108K followers, Instagram
βWHIMSICAL SHOPS to visit in EDINBURGH π§βοΈπ°π΄σ §σ ’σ ³σ £σ ΄σ Ώβ
20x their usual views, video, photography and video
- @justacollect
6K followers, TikTok
βIF YOU'RE A COLLECTOR HERE IN FLORIDAβ
35x their usual views, voiceover, photography and video
- @gabriella.britney
6K followers, TikTok
βthe perfect day in salem shopping, sites, & foodβ
10x their usual views, voiceover, photography and video
- @veeceecheng
357K followers, Instagram
βcool things we got in seoul:β
3.4x their usual likes, slideshow, photography and video
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in culture and creative, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for whatβs working or make this request:
Get the MCPMore culture and creative formats
- Finished piece shown before the build
18 accounts, median 7x their usual
- Hold the title back until after follow plug
10 accounts, median 23x their usual
- Flash the finished result before the build
7 accounts, median 28x their usual
- Screen-record camera dial-in, then beat-drop photo
5 accounts, median 101x their usual
- Household trash pile, result withheld until the end
7 accounts, median 26x their usual
- Exact settings screenshots beside the result photo
8 accounts, median 14x their usual
- Roast a hyped movie with savage one-liners
6 accounts, median 34x their usual
- Do it the wrong way first, then fix
10 accounts, median 6x their usual
- 'Every [role] when...' niche in-joke text
7 accounts, median 12x their usual
- Messy behind-the-scenes clip, then clean final photo
6 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.