Measured Updated dailyMarkdown copy
Price and address pinned on every clip
A viral culture and creative format on TikTok and Instagram
Make a local food or activity roundup with the dish, price and location on screen for each stop, plus a caption directory.
6
accounts it worked for
10x
median, times their usual
#11
of 63 in culture and creative
Editing trick
Video, Voiceover, Slideshow
Why it works
The exact details make the video a planning tool for group outings, so people save and share it.
Hook formula[City] [season] activities under $[amount]
How to make it
- 1Open with the city and a price cap or date range
- 2Show one stop per clip with name, price and neighborhood
- 3Put the full list in the caption
Examples
Best first, one per account. Each links to the original post.
- @thestylishwordsmith
108K followers, Instagram
βWHIMSICAL SHOPS to visit in EDINBURGH π§βοΈπ°π΄σ §σ ’σ ³σ £σ ΄σ Ώβ
20x their usual views, video, photography and video
- @justacollect
6K followers, TikTok
βIF YOU'RE A COLLECTOR HERE IN FLORIDAβ
35x their usual views, voiceover, photography and video
- @stufftodoinorlando
186K followers, Instagram
βORLANDO Budget-friendly fall activities under $20β
13x their usual likes, video, crafts
- @gabriella.britney
6K followers, TikTok
βthe perfect day in salem shopping, sites, & foodβ
10x their usual views, voiceover, photography and video
- @veeceecheng
357K followers, Instagram
βcool things we got in seoul:β
3.4x their usual likes, slideshow, photography and video
- @visitnorfolkva
61K followers, Instagram
βWhat to try during... Ghent Restaurant Weekβ
3.1x their usual likes, slideshow, crafts
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.