Measured Updated dailyMarkdown copy
Four-photo collage per idea slide
A viral culture and creative format on TikTok and Instagram
Fill each slide with a 2x2 collage of reference photos for one idea, often tied to a theme or event.
4
accounts it worked for
10x
median, times their usual
#32
of 63 in culture and creative
Editing trick
Slideshow, Talking head
Why it works
Each slide acts as a mini moodboard, so viewers get several ideas at once and save the post for later.
Hook formula[Theme] ideas >>>> part [#]
How to make it
- 1Pick one theme per slide
- 2Collage four photos or cutouts on a clean background
- 3Number the posts as a running series, like Part 9
Examples
Best first, one per account. Each links to the original post.
- @lyssa_inspo
4K followers, TikTok
“Hoco Proposal Ideas >>>>>>>>>>”
29x their usual views, slideshow, crafts
- @theknotmaze
13K followers, TikTok
“SPOOKY SEASON CROCHET INSPO”
13x their usual views, talking head, crafts
- @bloomingbottles_
9K followers, TikTok
“diy craft ideas! part 9 (˶ˆᗜˆ˵) !!”
7.4x their usual views, slideshow, crafts
- @desireemony
70K followers, Instagram
“Purl Soho Cashmere Merino Bloom Fresh Fig”
4.6x their usual likes, slideshow, crafts
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.