Measured Updated dailyMarkdown copy
Cheat-sheet diagram dropped mid-lesson
A viral culture and creative format on TikTok and Instagram
Pause the lesson on a labeled diagram, palette or summary slide that viewers can screenshot.
4
accounts it worked for
13x
median, times their usual
#24
of 63 in culture and creative
Editing trick
Video, Voiceover
Why it works
A clear reference frame prompts pauses and saves. Each post puts a diagram or cheat sheet in the lesson, such as a proportion chart, timeline blocks or a palette.
Hook formula[Easy way to do skill], with a screenshot-ready [diagram/palette/cheat sheet]
How to make it
- 1Teach the step on screen
- 2Cut to one clean labeled diagram or summary
- 3Hold it long enough to screenshot
Examples
Best first, one per account. Each links to the original post.
- @brian_neher
167K followers, Instagram
“There are six major color families.”
19x their usual views, video, art
- @carliannecreates
166K followers, Instagram
“EASY way to draw people”
25x their usual views, voiceover, art
- @zl.ka
11K followers, Instagram
“Here's how I make this screenshot transition”
7.5x their usual views, voiceover, art
- @sincerely.art
321K followers, Instagram
“beginner painting class”
2.5x their usual views, voiceover, art
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6 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.